An interesting article by Saskia Krone published on 19th of January 2024 Agribusinessglobal.com
" Are all marketing teams trying to talk to ‘progressive farmers’ with little data behind their campaigns? Is there insight out there that teams can plug into to activate different types of farmers? And what does progressive mean anyway?.. '
Read the article : https://www.agribusinessglobal.com/markets/the-progressive-farmer-the-target-audience-your-agribusiness-brand-knows-nothing-about/
